A proper writer recently asked me… “oi ‘O’, why don’t you try your hand at fiction for a change?”

To which I replied…

“ha ha, once upon a time I wrote business and marketing plans for the phone company, so I’ve got that T shirt… I’ll stick to nonfiction nowadays thanks!”  However, although people moan about plans and planners, it’s worth considering that often the process is just as important as the outcome, especially when teams of people are involved.  Formulating plans encourages people to think about what they are doing and the value of their contribution.  A simple integrated plan with a clearly defined set of targets, developed by the people responsible for delivering against those targets is a powerful tool that can work wonders for team moral and get everyone facing the same way.

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